SEO (Search Engine Optimization) is a strategy used to improve a website’s visibility on search engines like Google. It involves optimizing content, using relevant keywords, building backlinks, and improving technical aspects to ensure higher rankings in search results.

SEO can increase your website’s visibility, driving more organic traffic to your site. More traffic means more potential customers, which can lead to higher sales and business growth. It also helps build brand credibility and trust.

On-page SEO involves optimizing elements on your website, such as content, meta tags, images, and internal links. Off-page SEO focuses on external factors, such as building high-quality backlinks and promoting your website through social media or influencer outreach.

Keywords are specific words or phrases that people type into search engines. They are essential for SEO because targeting the right keywords helps your site rank for relevant searches, attracting the right audience to your website.

SEO is a long-term process, and it can take anywhere from 3 to 6 months to start seeing significant results. The time frame depends on factors like industry competition, website authority, and the effectiveness of your SEO strategy.

Yes, backlinks are crucial for SEO. They act as endorsements from other websites, signaling to search engines that your content is valuable and trustworthy. High-quality backlinks can significantly boost your site’s rankings.